Thursday, March 14th, 2024 
9:00 AM CST - 4:00 PM CST 
Friday, March 15th, 2024
9:00 AM CST - 4:00 PM CST 


Service Nation Headquarters 

901 W. Walnut Hill Ln. Suite 130B
Irving, TX 75038
Driving Directions  

Lou Hoibaica
Past President of Hobaica Services. A 72 year family owned & operated multi-service company offering: Cooling, heating, plumbing, sewer/drain, electric, wine cellar services. Sold my company to the Service Champions Group on May 7, 2021, with a cash & stock payout. Stayed on to continue our company’s success as President & GM. Raised in a family of 7…5 boys & 2 girls. Grew up working in the family business starting at 12 years old with a paper route, mowing lawns, making & selling leather goods, build & sell bikes, paint homes, a pizza cook, repair cars…anything to make a buck. Attended Catholic grade school & high school. Earned a bachelor’s degree in Business Management from ASU in 1983. Married for 40 years to my high school sweetheart, Jane. Blessed father of 3 boys…now grown men with 5 grandchildren. Enjoy family time, helping others, changing lives, collect & restore 60’s & early 70's classic muscle cars, hands-on creative projects & traveling. Fun facts: Love to garden, make jam & any restoration project.


Discounted rates are available for attendees at Hyatt Place Dallas/Grapevine.

In addition to a comfortable room, Hyatt offers: 

-Transportation to and from Service Nation Headquarters
-Complimentary Daily Continental Breakfast 

Please check your registration confirmation email for the link to reserve your room.

For questions about this event, contact:

Service Nation, Inc. 
or call 703-595-2243

March 14-15, 2024 Premier coaching High Impact 2-Day Workshop (In Person) 

Alliance Premier 2-day workshops give you unprecedented, one-on-one access to coaching and training by high performing contractors who have been int he trenches, just like you! This is an interactive workshop where you will have an opportunity to work on YOUR BUSINESS.

Take your business to the next level:

Topics we are going to cover:

Day 1:

Define your company: What/Who/Why
Define your company's purpose
Growing your team & company culture
Identify each team member's why
Incentive based compensation plans
Labor vs parts/equipment utilization

Day 2:
Owning the home
Creating lifetime customers
Marketing optimization
Customer experience
Maximizing the potential of our technicians
Maximize profitability

Who should attend this course?
While anyone who is interested may attend this course, the target audience is: 
  • Owner/CEO/President
  • General Manager
What you need to bring:
It is always useful to bring a laptop or tablet with you to a training course.
A catered lunch will be available for attendees for each day of the course. 

Cancellation Policies:

Retail Contractor Coalition, Service Roundtable, Associate, and Non-Members 
If you have paid to attend a training course, please notify us at least 10 days prior to an event if you are unable to attend for a 100% refund of your registraiton fee. If notified less than 10 days prior to an event or if registrants don't attend the event, a $499 cancellation fee may apply. 

To cancel attendance for any training event, call 877-262-3341 or send an email to sntraining@servicenation.com including the course title, start date, and the registrant's first and last name.

Class Cancellation Policy
On occasion, due to unforseen circumstances, or for circumstances beyond our control, a class may have to be cancelled. We will avoid these cancellations if at all possible.

One of the causes of a cancelled class may be low enrollment. If a class does not meet the minimum enrollment (can differ by class and circumstance) by two weeks prior to the start date, Service Nation, Inc. reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.

In the event of a cancellation, you will be notified of the cancellation, and any funds paid will be refunded.