Thursday, August 8th, 2024 
9:00 AM CST - 2:00 PM CST 
Friday, August 9th, 2024
9:00 AM CST - 2:00 PM CST 



Tom Peregrino

Tom has over 25 years experience in the home service industry.  He first started out in sales in the mid-1990's and then to eventually owning and operating his own company, Daffan Cooling and Heating in Granbury, Texas.  As a member of Service Nation, his company earned the following awards: 

 2018 Service Nation Alliance Industry Trailblazer Award

  • 2020 Service Nation Alliance Contractor of the Year 

In 2021, he sold his company and joined Service Nation to create Alliance Premier, a large-scale coaching and training platform. 

Tom has been an Advisory Board Mentor for Service Nation for several years and is also a John Maxwell certified coach.  

Most recently he was promoted to President of Service Nation.

For questions about this event, contact:

Service Nation, Inc. 
or call 703-595-2243

2 Day High Impact workshop *Webinar*

Alliance Premier 2-day workshops give you unprecedented, one-on-one access to coaching and training by high performing contractors who have been int he trenches, just like you! This is an interactive workshop where you will have an opportunity to work on YOUR BUSINESS.

Take your business to the next level:

Proving guerilla marketing strategies to get the phone to ring to increase ROI

Now more than ever contractors need to deploy guerilla marketing techniques to keep the phone ringing without overspending on marketing.  There are many proven marketing strategies that any contractor can deploy to achieve their goals with an effective ROI.

Join Tom Peregrino, President of Service Nation as he shares marketing strategies that are proven to work for Service Nation members as well as when he owned and operated Daffan Cooling and Heating.  This is a workshop format:  you'll have access to a long list of strategies and be able to work your guerilla marketing campaign.   The focus also include systems and process for proper implementaition.

Who should attend this course?
While anyone who is interested may attend this course, the target audience is: 
  • Owner/CEO/President
  • General Manager

Cancellation Policies: 

Retail Contractor Coalition, Service Roundtable, Associate, and Non-Members 
If you have paid to attend a training course, please notify us at least 10 days prior to an event if you are unable to attend for a 100% refund of your registraiton fee. If notified less than 10 days prior to an event or if registrants don't attend the event, a $499 cancellation fee may apply. 

To cancel attendance for any training event, call 877-262-3341 or send an email to sntraining@servicenation.com including the course title, start date, and the registrant's first and last name.

Class Cancellation Policy
On occasion, due to unforseen circumstances, or for circumstances beyond our control, a class may have to be cancelled. We will avoid these cancellations if at all possible.

One of the causes of a cancelled class may be low enrollment. If a class does not meet the minimum enrollment (can differ by class and circumstance) by two weeks prior to the start date, Service Nation, Inc. reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.

In the event of a cancellation, you will be notified of the cancellation, and any funds paid will be refunded.