financials 103 Psychology of Pricing 0525


When

Tuesday, May 13th, 2025
9:00 AM CST - 4:00 PM CST 
to 
Wednesday, May 14th, 2025
9:00 AM CST - 4:00 PM CST 



Where

Service Nation HQ 
901 W Walnut Hill Ln
Irving,TX 75038
US

About the Instructor(s)



Jeremy Lowe

With over 40 years in the HVAC industry, Jeremy Lowe has helped thousands of business owners and managers build profitable service departments. Starting as a technician, he worked his way up to managing a $14 million contracting firm, giving him firsthand insight into business growth and operational success.

For 25 years, Jeremy has trained contractors nationwide, led workshops at trade events, and published industry articles. He now presents Excellence in Action: A Quality Improvement Leadership Program, continuing the legacy of Callahan & Roachs renowned Quality College. As Sr. Director of Content and Training at Service Fusion, he develops training materials for employees and customers while overseeing the Callahan Roach flat rate pricing database.

An associate trainer at Service Nation, Jeremy combines real-world experience with decades of teaching to help contractors master pricing, service agreements, and business growth. He also hosts the Tips for the Trades podcast and creates video training content.

Outside of work, Jeremy enjoys traveling, photography, fishing, and advocating for mental health awareness.

 

Accommodations

Hyatt Place Dallas/Las Colinas
Book Online Here
Address: 5455 Green Park Drive, Irving, TX 75038, United States of America
Phone Number for Booking: 972-550-7400
Discount Code: Service Nation

Hotel Amenities:

  • Complimentary DFW airport shuttle (7 days a week)
  • Local shuttle service within a 5-mile radius (7 AM - 10 PM)
  • Complimentary Wi-Fi
  • Beautifully appointed suites with a mini-fridge and dry bar area
  • Full bar open from 12 PM- 12 AM
  • Complimentary onsite fitness center
  • Outdoor pool
  • Business center
  • 24-hour made-to-order casual dining
  • Free parking for all guests
  • Complimentary hot breakfast buffet

We recommend booking early to secure your reservation at the discounted rate.


 

For questions about this event, contact:


Service Nation, Inc. 
sntraining@servicenation.com
or call 469-293-8820


The Psychology of Pricing

Why do you charge what you do? Why do you have to charge what you charge for the services you provide?

This class will help you understand why you can and need to charge the prices for the services that you provide. Plus you will get the understanding of how the value can be delivered to your team and then to your customers for a more porfitabile company. 

Key Takeaways:
  • Proven Financial Systems: Discover the systems that successful service companies use to maintain a strong cash flow throughout the year, ensuring financial stability and growth.

  • Budgeting Strategies: Learn how to implement advanced budgeting techniques tailored for service industries to avoid common pitfalls and keep your finances on track.

  • Cash Flow Management: Gain insights into efficient cash flow strategies that will help your business remain liquid and avoid financial stress, even during slow periods.

  • Long-Term Financial Security: Understand the financial practices that have enabled hundreds of contractors to achieve lasting security and freedom from financial uncertainty.

  • Hands-On Learning: This workshop offers practical, real-world examples and actionable takeaways that you can implement immediately to improve your company's financial health.



Who should attend this course?
While anyone who is interested may attend this course, the target audience is: 
  • Owner/CEO/President
  • Other: CFO, bookkeeper, other financial staff
What you need to bring:
  • It is always useful to bring a laptop or tablet with you to a training course.
  • Please have a way to access your financials for use throughout the course as well as your QuickBooks
  • The trainers will provide spreadsheets and templates for use throughout the course. 
  • A catered lunch will be available for attendees for each day of the course. 


Cancellation and No Show Policies: 

Late Cancellation

Service Nation Alliance

Service Nation Alliance members may attend standard Alliance training courses at no charge. Premier classes, however, have a cover fee for all participants, including members and non-members. If you are unable to attend a training course, please notify us at least 7 days prior to the event. If notified less than 7 days prior to the event, you will be charged a late cancellation fee equal to the total cost of the class. 

Retail Contractor Coalition, Service Roundtable, Associate, and Non-Members 
If you have paid to attend a training course, please notify us at least 7 days prior to an event if you are unable to attend for a 100% refund of your registration fee. If notified less than 7 days prior to the event, you will be charged a late cancellation fee equal to the total cost of the class. 

No Show
Service Nation Alliance
If you are registered for this event and do not attend, you will be charged a no-show fee equal to the total cost of the class.

Retail Contractor Coalition, Service Roundtable, Associate, and Non-Members 
If you are registered for this event and do not attend, you will be charged a no-show fee equal to the total cost of the class.

To Cancel Attendance
To cancel attendance for any training event, call 469-293-8820 or send an email to sntraining@servicenation.com including the course title, start date, and the registrant's first and last name.

Online Course Registration Policy
Registration fees for online courses are non-refundable. 

Class Cancellation Policy
On occasion, due to unforeseen circumstances or circumstances beyond our control, a class may have to be canceled. We will avoid these cancellations if at all possible.

One of the causes of a canceled class may be low enrollment. If a class does not meet the minimum enrollment (which can differ by class and circumstance) by two weeks prior to the start date, Service Nation, Inc. reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.

In the event of a cancellation, you will be notified, and any funds paid will be refunded. 

Notice of Photographic and Media Recording
Service Nation, Inc., may take photos and videos during this event. Please let us know if you do not consent.

To cancel attendance for any training event, call 469-293-8820 or send an email to sntraining@servicenation.com including the course title, start date, and the registrant's first and last name.