When
Wednesday, November 4, 20269:00 AM CST - 4:30 PM CST
Where
ONLINE
Tracy Paul
Tracy Paul is a marketing specialist who delivers training and support services tailored to residential HVAC, plumbing, and electrical contractors. Drawing from over thirty years of marketing expertise in the trades, Tracy focuses on developing comprehensive budgeting, marketing strategies, and community/digital/traditional advertising plans. His mission is to collaboratively build contractor success by providing proven direction, execution, and lead flow strategies.
Advanced Brand Strategy: Building Market Advantage in a Need-Based Business
Brand is a business investment, not a marketing activity. In-home services, brand strategy determines who wins urgent customer decisions, blunts rising media costs, and builds long-term value. This senior-level session is for marketing leaders and executive decision-makers focused on growth, margin protection, and market position. It examines how intentional brand investment improves marketing efficiency, stabilizes acquisition costs, and strengthens performance in a competitive, need-based marketplace. Attendees leave with a clear framework to evaluate brand investment, align brand strategy with financial outcomes, and make disciplined decisions that support long-term advantage.
Key Takeaways
- Clarity on brand as a measurable business investment
- Understanding how brand strategy impacts CPL, booking, and sales efficiency
- A framework to balance short-term demand with long-term brand value
- A practical way to evaluate brand/rebrand investment, risk, and return
- Owner/CEO/President
- General Manager
Cancellation Policies:
Service Nation Alliance and Premier Workshops/Tours
Service Nation Alliance members may attend standard Alliance training courses at no charge. Premier classes, however, have a cover fee for all participants, including members and non-members. If you are unable to attend a training course, please notify us at least 7 days prior to the event. If notified less than 7 days prior to the event, you will be charged a late cancellation fee equal to the total cost of the class.
Members & Non-Members
If you have paid to attend a training course, please notify us at least 7 days prior to an event if you are unable to attend for a 100% refund of your registration fee. If notified less than 7 days prior to the event, you will be charged a late cancellation fee equal to the total cost of the class.
No Show
Service Nation Alliance
If you are registered for this event and do not attend, you will be charged a no-show fee equal to the total cost of the class.
Members & Non-Members
If you are registered for this event and do not attend, you will be charged a no-show fee equal to the total cost of the class.
To Cancel Attendance
To cancel attendance for any training event, call 469-293-8820 or send an email to sntraining@servicenation.com including the course title, start date, and the registrant's first and last name.
Online Course Registration Policy
Registration fees for online courses are non-refundable.
Class Cancellation Policy
On occasion, due to unforeseen circumstances or circumstances beyond our control, a class may have to be canceled. We will avoid these cancellations if at all possible.
One of the causes of a canceled class may be low enrollment. If a class does not meet the minimum enrollment (which can differ by class and circumstance) by two weeks prior to the start date, Service Nation, Inc. reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.
In the event of a cancellation, you will be notified, and any funds paid will be refunded.
Notice of Photographic and Media Recording
Service Nation, Inc. may take photos and videos during this event. Please let us know if you do not consent.