When

Thursday, October 22, 2026
9:00 AM CST - 4:30 PM CST

Where
ONLINE

Tracie Harper

Tracie Harper is the Sales Manager at Daffan Cooling and Heating. She is a Certified John Maxwell coach, trainer, and speaker. With over 25 years in the sales profession, she has experienced firsthand the ups and downs of the commissioned salesperson and the challenges and triumphs of developing a winning team. Throughout her career, she has committed herself to breaking stereotypes and traditions in the field.

As a one-on-one sales coach, team trainer, or keynote speaker, she combines years of real-life lessons, practical applications, direct, honest communication, and a sense of humor to inspire others to find their path and grow to their potential.

She is intentional about living a life of purpose, loving people, and leaving a legacy of influence.

Coaching expertise: Outside Sales, Sales Management, Selling Techs, & Tech lead setting.

For questions about this event, contact:

Service Nation, Inc.
sntraining@servicenation.com
or call 469-293-8820

Strategic Sales Management

Strategic Sales Management is designed for leaders who want to build a strong, consistent, and high-performing sales team. This course focuses on the systems and behaviors that drive long-term sales success, from effective onboarding and clear expectations to accountability, tracking, and communication. Participants will also learn how coaching, training, and mindset play a critical role in sales performance. By aligning processes with people, leaders will gain practical strategies to develop their team, reinforce consistency, and create a culture of ownership and growth.

Key Takeaways:

Build structure and consistency across your sales team
Learn how to create clear onboarding, expectations, and tracking systems that drive accountability and predictable performance.
Coach performance and strengthen the sales mindset
Develop effective coaching and training strategies while addressing the mental side of sales to keep teams motivated, confident, and resilient.

Who should attend this course?

While anyone who is interested may attend this course, the target audience is:

Owner/CEO/President
General Manager

Cancellation Policies:

Service Nation Alliance and Premier Workshops/Tours

Service Nation Alliance members may attend standard Alliance training courses at no charge. Premier classes, however, have a cover fee for all participants, including members and non-members. If you are unable to attend a training course, please notify us at least 7 days prior to the event. If notified less than 7 days prior to the event, you will be charged a late cancellation fee equal to the total cost of the class.

Members & Non-Members

If you have paid to attend a training course, please notify us at least 7 days prior to an event if you are unable to attend for a 100% refund of your registration fee. If notified less than 7 days prior to the event, you will be charged a late cancellation fee equal to the total cost of the class.

No Show

Service Nation Alliance

If you are registered for this event and do not attend, you will be charged a no-show fee equal to the total cost of the class.

Members & Non-Members

If you are registered for this event and do not attend, you will be charged a no-show fee equal to the total cost of the class.

To Cancel Attendance

To cancel attendance for any training event, call 469-293-8820 or send an email to sntraining@servicenation.com including the course title, start date, and the registrant's first and last name.

Online Course Registration Policy

Registration fees for online courses are non-refundable.

Class Cancellation Policy

On occasion, due to unforeseen circumstances or circumstances beyond our control, a class may have to be canceled. We will avoid these cancellations if at all possible.

One of the causes of a canceled class may be low enrollment. If a class does not meet the minimum enrollment (which can differ by class and circumstance) by two weeks prior to the start date, Service Nation, Inc. reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.

In the event of a cancellation, you will be notified, and any funds paid will be refunded.

Notice of Photographic and Media Recording