Tracie Harper
Tracie Harper is the Sales Manager at Daffan Cooling and Heating. She is a Certified John Maxwell coach, trainer, and speaker. With over 25 years in the sales profession, she has experienced firsthand the ups and downs of the commissioned salesperson and the challenges and triumphs of developing a winning team. Throughout her career, she has committed herself to breaking stereotypes and traditions in the field.
As a one-on-one sales coach, team trainer, or keynote speaker, she combines years of real-life lessons, practical applications, direct, honest communication, and a sense of humor to inspire others to find their path and grow to their potential.
She is intentional about living a life of purpose, loving people, and leaving a legacy of influence.
Coaching Expertise: Outside sales, Sales Management, Selling Techs, Tech Lead SettingThe Sales Fundamentals course is designed to strengthen the core skills that drive confident and effective selling. Participants will learn how to build trust through clear communication, uncover what customers truly need versus what they ask for, and respond to objections with confidence rather than pressure. The session also focuses on practical closing techniques that feel natural and authentic, helping sales conversations move forward without feeling forced. Attendees will leave with a clearer sales process, improved communication strategies, and tools they can immediately apply in real-world customer interactions.
Build trust and uncover real customer needs
Learn how to communicate effectively, ask better questions, and identify true needs and motivations that lead to stronger sales conversations.
Handle objections and close with confidence
Develop practical techniques to overcome objections and close sales in a way that feels professional, natural, and customer-focused.
Service Nation Alliance and Premier Workshops/Tours
Service Nation Alliance members may attend standard Alliance training courses at no charge. Premier classes, however, have a cover fee for all participants, including members and non-members. If you are unable to attend a training course, please notify us at least 7 days prior to the event. If notified less than 7 days prior to the event, you will be charged a late cancellation fee equal to the total cost of the class.
Members & Non-Members
If you have paid to attend a training course, please notify us at least 7 days prior to an event if you are unable to attend for a 100% refund of your registration fee. If notified less than 7 days prior to the event, you will be charged a late cancellation fee equal to the total cost of the class.
No Show
Service Nation Alliance
If you are registered for this event and do not attend, you will be charged a no-show fee equal to the total cost of the class.
Members & Non-Members
If you are registered for this event and do not attend, you will be charged a no-show fee equal to the total cost of the class.
To Cancel Attendance
To cancel attendance for any training event, call 469-293-8820 or send an email to sntraining@servicenation.com including the course title, start date, and the registrant's first and last name.
Online Course Registration Policy
Registration fees for online courses are non-refundable.
Class Cancellation Policy
On occasion, due to unforeseen circumstances or circumstances beyond our control, a class may have to be canceled. We will avoid these cancellations if at all possible.
One of the causes of a canceled class may be low enrollment. If a class does not meet the minimum enrollment (which can differ by class and circumstance) by two weeks prior to the start date, Service Nation, Inc. reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.
In the event of a cancellation, you will be notified, and any funds paid will be refunded.
Notice of Photographic and Media Recording
Service Nation, Inc. may take photos and videos during this event. Please let us know if you do not consent.