When

Thursday, May 14th, 2026
8:00 AM CST - 2:00 PM EST 

 

Where
Young Plumbing Services
622 McGee Rd
Anderson, SC 29625
US

Jim Hinshaw

Jim has been in the HVAC industry for over 5 decades.  He started his career with Trane, ran the Az sales district for years, where he enjoyed over 50% market penetration.  Joined a mechanical contractor, moved up to President, the company was purchased by a utility.  He then bought a small contractor in Phx, grew it and sold it.  Joined Donley Service as VP of sales and installations, a residential service and replacement company, stayed for 9 years. 

Started his own consulting business in 1999, developed training programs for manufacturers, distributors, and dealers all across north America.  In 2011 he joined a consulting business that worked exclusively with Goodman-Amana dealers, ran the western US territory for 8 years. 

Retired in 2019.

Wife encouraged him to go back to work.  He called David Heimer, agreed to come aboard as Vertical Market Manager, HVAC for Service Nation.  Moved to Dallas, enjoys what he does.  He works with contractors of all sizes, from 3 employees to companies with over 1000.  Helping improve sales and profits and helping prepare the company for a successful transition on the owner's timeline.  Promoted to VP of Sales in 2022.

Jim is also a published author, he writes for several industry publications, has four books now in print (lessons Learned- how one employee can make a difference-plus or minus,

The Good Stuff-stories of faith, family and focus, Amazing Stories-stories that end up much different than you would expect! And God Winks, you tell him your plans, he nods his head and says, we'll see how that works out!).


For questions about this event, contact:


Service Nation, Inc. 
premiercoaching@servicenation.com
or call 469-293-8820


The Fear Is Real: Winning at Sales

Sales can feel intimidating, especially in today's market, where consumers are more informed, more hesitant, and more comparison-driven than ever. But with the right approach, you can build trust faster, handle objections confidently, and close more sales with less resistance.

Join us for a dynamic, hands-on session following the Young Plumbing contractor tour. You'll learn proven strategies to connect with customers, overcome common objections, and differentiate your business in a crowded marketplace. Whether you're a seasoned salesperson, a tech stepping into sales, or a business owner looking to sharpen your team's approach, this class will give you practical tools you can use immediately.

Bring your toughest objections, and we'll tackle them together as a class.


Key Takeaways

  • Lead with Your "Why": Discover how sharing your company's purpose builds trust, accelerates buying decisions, and sets you apart from the competition.
  • Master the Four Major Objections: Learn how to confidently address price concerns, the need for multiple bids, spousal approval delays, and "I need to think about it, "plus how to handle outlier objections unique to your market.
  • Show What Makes You Different: Help customers understand why your expertise, service, and approach can't be replicated with a YouTube video or online shopping cart.
  • Strengthen Your Culture for Sales Success: Explore how a strong team culture improves sales performance, employee retention, and customer experience, the real secret sauce behind sustainable growth.
Who should attend this course?
While anyone who is interested may attend this course, the target audience is: 
  • Owner/CEO/President
  • General Manager
  • Sales staff

Cancellation Policies: 

Service Nation Alliance and Premier Workshops/Tours

Service Nation Alliance members may attend standard Alliance training courses at no charge. Premier classes, however, have a cover fee for all participants, including members and non-members. If you are unable to attend a training course, please notify us at least 7 days prior to the event. If notified less than 7 days prior to the event, you will be charged a late cancellation fee equal to the total cost of the class.

Members & Non-Members

If you have paid to attend a training course, please notify us at least 7 days prior to an event if you are unable to attend for a 100% refund of your registration fee. If notified less than 7 days prior to the event, you will be charged a late cancellation fee equal to the total cost of the class.


No Show

Service Nation Alliance

If you are registered for this event and do not attend, you will be charged a no-show fee equal to the total cost of the class.

Members & Non-Members

If you are registered for this event and do not attend, you will be charged a no-show fee equal to the total cost of the class.


To Cancel Attendance

To cancel attendance for any training event, call 469-293-8820 or send an email to sntraining@servicenation.com including the course title, start date, and the registrant's first and last name.


Online Course Registration Policy

Registration fees for online courses are non-refundable.


Class Cancellation Policy

On occasion, due to unforeseen circumstances or circumstances beyond our control, a class may have to be canceled. We will avoid these cancellations if at all possible.

One of the causes of a canceled class may be low enrollment. If a class does not meet the minimum enrollment (which can differ by class and circumstance) by two weeks prior to the start date, Service Nation, Inc. reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.

In the event of a cancellation, you will be notified, and any funds paid will be refunded.


Notice of Photographic and Media Recording

Service Nation, Inc. may take photos and videos during this event. Please let us know if you do not consent.