How to Sell Comfort Reg Banner


Thursday, March 30th, 2023 
9:00 AM CST - 4:00 PM CST 
Friday, March 31st, 2023
9:00 AM CST - 4:00 PM CST 



This is an online event 


About the Instructor(s)

Jim Hinshaw Headshot

Jim Hinshaw has been in the industry for over 5 decades, worked all parts, from manufacturer rep to distributor, including being president of a mechanical contractor and two residential service contractors. in 1999 he started his own consulting business, joined Service Roundtable in 2020, named VP of Vertical Markets in 2022.

For questions about this event, contact:

Service Nation, Inc.
or call 469-293-8820

Learn how comfort is sold today!
(Hint, people buy emotionally, then justify 
with logic.) 

Jim Hinshaw will share how to find out what is important to the 
homeowner, using a questioning process. He'll show how the customer can't obtain the "perfect comfort" solution anywhere else, it is your unique package.

Jim will share the typical objections found in today's marketplace, 
and how to successfully handle them.

Then he'll be 
sharing tools to help sell systems even when the customer can buy our products online, sometimes at less than we can!

Key Takeaways:
  • How our industry has changed, how sales has to change.
  • How people buy today. (hint: they buy emotionally, justify it with logic later)
  • How you can connect emotionally with homeowner fast.
  • What are some tools that can help you discover the pain, the opportunities in the home.
  • What are the four typical objections we see in the marketplace and how to handle them.
Who should attend this course?
While anyone who is interested may attend this course, the target audience is
  • Owner/CEO/President
  • Sales Manager
  • Comfort Advisors/Sales Reps
  • Technical Field Staff
What you need to bring:
  • Attendees must access this online workshop from a computer.
  • In addition, please bring average close rate, avg sale for both marketed leads and tech turnovers, as well as a list of objections you hear.
  • If necessary, the trainer will provide tools and templates to the attendees via email (sent to the email address registered) the business day prior to the start of the workshop. 

Cancellation Policies: