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***This is a Service Nation Alliance exclusive training course.***
To obtain informaton about being a member of Service Nation Alliance, please call 877-262-3341.


Wednesday, November 15th, 2023
9:00 AM CST - 3:00 PM CST 
Includes a lunch break. 

What is Beyond Boot Camp?

The Beyond Boot Camp series was created to give Alliance members additional information and training that we weren't able to squeeze into our regular Boot Camp.  These short online classes will fill in some of the gaps and expand on topics we feel you need to know.

Prior attendance at a live Boot Camp isn't required, but it's recommended. Classes are short, usually 2-3 hours, and anyone from your company can attend.



This is an online event 

About the Instructor(s)

Course: What is a Boomer, GenXer, Millennial?
Trainers: John and Vicki LaPlant

John LaPlant has worked in the hvac and plumbing contracting industry for over 50 years. And Vicki LaPlant has over 40 years in the industry. Both have worked with all sizes of contractors and learned the best practices, systems and ideas from the very best. John received the distinguished Servant Leader award from Service Roundtable in 2012. Vicki became a member of the HVAC Hall of Fame sponsored by Contracting Business in 2017. She received the Tom McCart Consultant of the year award in 2013. And is a recipient of the distinguished Servant Leader award from Service Roundtable. After 20 years of owning a consulting and training company specifically focused on the contracting industry, Vicki and John joined Service Nation in 2016 as business coaches and trainers. The ideas and tools that John and Vicki bring are practical and easily applied in the real world of contracting.



For questions about this event, contact:

Service Nation, Inc.
or call 469-293-8820

Beyond Boot Camp: What is a Boomer, GenXer, Millennial?

Demographers determine generations by birth rate, an approximate time frame and world/national events and trends that influence a group of people in their formative years. It is the world/national events and trends that cause much of each generation's thinking and reactions to marketing, making purchase decisions and choosing a working environment.

Join John and Vicki LaPlant as they lay out the facts on each generation - the event influencers, discretionary income, and homeownership rates.

Once the facts are overviewed, the seminar will focus on how to best reach each generation through marketing, what sales strategies work with each generation and what to implement in your working environment to best motivate each generation.

Key Takeaways: 

  • Facts about population size of each group & home ownership
  • Facts about what shaped their thinking Marketing & Promotions that appeal to each group
  • Adapting the sales process to the preferences of each age group
  • Communication differences in the work place of each generation
  • How to adapt and motivate each generation in the work place

What you need to bring:
  • Attendees must access this online workshop from a computer.
  • If necessary, the trainer will provide tools and templates to the attendees via email (sent to the email address registered) the business day prior to the start of the workshop. 

Who should attend this course?
While anyone who is interested may attend this course, the target audience is: 

Tax Accounting vs. Decision Making Accounting 
  • Owner/CEO/President
  • General Manager
  • Sales Manager
  • Service Manager
  • Office Manager
  • Comfort Advisors/Sales Reps
  • Customer Service Reps
  • Technical Field Staff

Class Cancellation Policy
On occasion, due to unforeseen circumstances, or for circumstances beyond our control, a class may have to be cancelled. We will avoid these cancellations if at all possible.

One of the causes of a cancelled class may be low enrollment. If a class does not meet the minimum enrollment (can differ by class and circumstance) by two weeks prior to the start date, Service Nation, Inc. reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.

In the event of a cancellation, you will be notified of the cancellation, and any funds paid will be refunded.

Notice of Photographic and Media Recording:
Service Nation, Inc. may take photos and videos during this event. Please let us know if you do not consent.