Sessions

Monday, April 13

Buses Leave at 6:30 pm

Authentic Arizona Western Cookout in the Tonto National Forest

Located outside Phoenix in the Tonto National Forest. This is not just any cookout site, it is a true working ranch. Upon arrival, you will be greeted by local ranch hands cooking dinner over Mesquite burning grills. Enjoy the crackle of the bonfire, the open bar, and listen to the stories of the Old West. A true Arizona Wild West experience. Exclusively for members of the Service Nation Alliance. Sponsored by Lennox.

SERVICE NATION ALLIANCE DAY

Tuesday, April 14

9:00am – 10:00am

Service Nation Alliance presents Keynote Danny White

Legendary former head coach of the Dallas Cowboys Tom Landry said, “Danny White was probably as fine a winner as we have had in football.” You don’t reach the NFL playoffs five times or win three NFC East titles without serious focus and desire. White still holds the team’s single-season records for completions and touchdown passes. Like a serial entrepreneur, White’s desire for excellence didn’t stop when he left the Dallas Cowboys. He nimbly went on to another chapter in his stellar career. In 1992 White became an Arena Football League head coach, resulting in a new career that spanned 16 years. His achievements included being named AFL Coach of the Year and leading his team to two Arena Bowl Championships. He ranks as the No. 2 best all-time winning coach in Arena Football history. Don’t miss Danny White’s insights on what it takes to build your own desire for excellence.

10:15am – 11:00am

Social Style Analysis with Vicki LaPlant

Most personality testing suffers from the same flaw. They are assessments of what we think of ourselves, not how others see us. Social style analysis assesses at people based on observed behaviors, leading to social style classification. Learn about each social style’s strengths and weakness, how to recognize the social styles, and how others see you.

11:15am – 12:00pm

Alliance Programs with Bob Viering

Bob Viering unlocks the latest programs and tools available exclusively to the Service Nation Alliance.

12:00pm – 1:00pm

Service Nation Alliance: Member Lunch

Open exclusively to Service Nation Alliance Members with a full conference registration.

1:00pm – 5:00pm

"Strategic Acceleration: Building Your Business with Focus" workshop featuring Tony Jeary the RESULTS guy

Tony has traveled and advised people around the world (some 40 countries) for over 25 years. Exceeding expectations is the common thread that every Tony Jeary client experiences first-hand. Tony personally coaches the presidents of organizations like Ford, Wal-Mart, Samsung, EDS, ASTD, New York Life, Firestone and Sam’s Club, to name a few.Top achievers, CEOs from the Fortune 500, and entrepreneurs from the Forbes Richest 400 travel to Dallas to spend time with Tony in his unique, one-of-a-kind, Strategic Acceleration Studio. Let him exceed your own expectations when you participate in this exclusive workshop!

7:00pm – 9:00pm

OPENING RECEPTION: LUSTRE Rooftop Garden and Pool

Open to all Service Roundtable Members

Join us on the roof of the Palomar Tuesday night for our welcome reception at the poolside LUSTRE Rooftop Garden Bar. With spectacular views of downtown Phoenix, our private event will feature an array of upscale hors d'oeuvres crafted from locally sourced ingredients and accompanied by cocktails, craft beer and wine. Each party attendee must pre-register online for either a full conference or a party pass to be admitted. This event is generously sposored by Goodman, Trade-Serve, Aeroseal, One Biotechnology, and ReviewBuzz.

INTERNATIONAL ROUNDTABLE: DAY 1

Wednesday, April 15

9:00am – 12:00pm

Interactive Workshop - "Distinctions for Success and Significance" featuring Keynote Doug Hanson

Most business leaders fall prey to the myth that information and facts are the key to creating engaged employees that are motivated and inspired. Higher pay, incentives, and all types of training are offered to retain the best employees, but they continue to lack desire or live up to their potential. The truth is behavior is not guided by logic and facts but rather by our internal beliefs, stories, narratives, and habits of thought. The best leaders know that engagement is best achieved through a shift in emotions first. The more intense the emotional connection, the stronger the commitment to the job and loyalty to the organization. We act on emotions and then validate those actions with facts. Time will absolutely fly by as Doug shares his humor, real-world examples, and distinctions for Success and Significance.

12:00pm – 1:00pm

Service Roundtable: Member Lunch

Open to all seminar attendees with full conference registration.

1:00pm – 3:00pm

Preferred Partner Showcase

Meet some of our Preferred Partners face to face and discuss products and services that can help you grow your business! Participants include: Goodman Manufacturing, Dynamic Air Quality Solutions, A.O. Smith, Spartan Tool, Precision Recruiter, Financeit, White-Rodgers, Power Selling Pros, Halo, and more!

3:00pm – 3:50pm

"7 Simple Secrets for Add-on Sales" presented by Joe Cunningham

Add-on sales can add significant revenue to your business and provide your customers with greater comfort and satisfaction. But how do you get techs to offer the add-on’s? Why are some companies wildly successful with add-on sales and others can’t make it work? Master Salesman and Industry Guru Joe Cunningham will tell us the secrets for successful add-on sales.

4:00pm – 4:50pm

Grow Your Business – Tools to Increase Profit

Option 1: Success in IAQ Sales is not by Accident; It is by Design! | Steve Mores of Dynamic Indoor Air Quality | Zia II

Most techs don’t like to sell; they want to fix things. And most people hate to be sold, yet they love to buy things. So, let’s teach our techs how to “fix” IAQ problems that will get their clients to want to “buy” IAQ solutions from them. Learn how the simple IAQ S.T.A.R.S. strategy can turn your techs into confident and motivated IAQ communicators!”

Option 2: The Future of Zoning Starts Here | Rick Wilson of Arzel Zoning | Mural I

The future of zoning starts with Haven, the only zoning system that is completely wireless, automatically configured, and the perfect fit for today’s connected home. You will see all of the components that make up this state-of-the-art zoning system, as well as learn how it will reduce installation time and increase the consumer’s overall comfort.

Option 3: Increase Your Average Ticket with Drain Maintenance | Sarah Hammond of One Biotechnology | Zia I

Here is your chance to learn about our all-natural BioOne drain line maintenance product that can be used to maintain or shock plumbing, drain field and grease trap systems. See how BioOne can instantly improve your profits – learn how to add $38 per ticket to plumbing calls OR 25% increased revenue on incorporating BioOne in with your current services. We will cover the product basics, how to incorporate it into your business, best-selling practices and customer retention.

5:00pm – 6:00pm

Success By Design Hour and AB Live!

Would you like to know more about the Service Nation Alliance? You are invited to Success by Design Hour to learn how the Service Nation Alliance can help you grow your business. Already a member of the Service Nation Alliance? We've set aside this time for you to meet in person with your advisory board group during AB Live!

7:00pm – 9:00pm

MEMBER PARTY: Lucky Strike

Open to all Service Roundtable Members

Lucky Strike is located in Downtown Phoenix in the CityScape Center within walking distance of Hotel Palomar. The 18,000 sq ft venue offers 12 state-of-the-art lanes, three tournament-quality billiard tables, and a fully loaded game lounge. Join us for a private party with bowling alley food like you’ve never had before and beverages of your choice from either of 2 full bars. We’re buying out the venue to Rock and Roll Wednesday night! This event is open to all members. Each party attendee must pre-register online for either a full conference or a party pass to be admitted. This event is generously sponsored by Contractor 20/20, White-Rodgers, IMS Advertising, Comprehensive Employment Solution, Plumbing and HVAC SEO, and A.O. Smith.

INTERNATIONAL ROUNDTABLE: DAY 2

Thursday, April 16

8:00am – 9:00am

Building a Contracting Empire | Featuring Ken Goodrich

When Ken Goodrich started from nothing and built a $100 million dollar contracting organization, people across the industry took notice. Now, he’s doing it all over again and is well on his way towards his second $100 million empire (the first $100 million was the hardest). How does he do it? Ken will tell us.

9:00am – 9:50am

Breakout 1

Option 1: Growing Your Business: Adding An Electrical Division | Jason Shadowen of Electrical Detectives
In the breakout session, Jason will focus on the following:
* Why Electrical is a great bolt-on department for HVAC and Plumbing businesses.
* How to utilize your Electrical department more.
* How to increase the profitability for your Electrical department.
* Generating more Electrical department business.
* Increase revenue in your slow seasons.

Option 2: Communicating Technology | Joann Donelon of White Rodgers

The market for communicating and smart thermostats is expected to grow 1,466% in the next 10 years. According to the EPA, 66 Million homes in the US lack even a programmable thermostat. With energy costs rising, the value add to the consumer makes this product a logical, cost-effective purchase. Save your customer money and increase your profits. Let the White Rodgers team show you how to profit while they share a sneak peak at the new options coming in 2015 and beyond.

Option 3: Building Your Business By Creating a Call Center | Randy Williams of Western States Home Services

Randy started his business in May of 2009 with one other person and one telemarketer. His first full year in business his company did $1.7 million and by 2012 they had eclipsed $3 million annually. He attributes much of this rapid growth and success to his call center. Randy will share what he's learned including the pros and cons, information about the DNC and a Sans registration number, measuring performance and training, the numbers, and most importantly “the script”. Today his call center contacts potential customers, existing customers and takes in-bound calls.

10:00am – 10:50am

Breakout 2

Option 1: Geographic Expansion: Multiple Location Strategies | Chris Hunter of Hunter Heating and Air

Join Chris Hunter as he shares how geographic expansion can not only increase your profits, but help others become successful and achieve their career goals. Chris started in a town with a population of 25,000 and grew revenues to over $3.3 million in just over 6 years. He will share how this multiple location growth strategy is a repeatable model. We'll look at why you should expand, where to do it, when to do it, who will lead the new location, and how to make it happen!

Option 2: Personality Marketing | Mike Morosi of Contractor 20/20

Physiographic personality based analysis has improved both direct mail results and internet marketing results. Our 3 way tests showed that, for direct mail, personality based targeting beat demographic based targeting over 3 to 1. The personality traits of you best customers help website writers and blog writers cater to the existing values of your best customers. It's like comparing a magnifying glass to a microscope.

Option 3: Keep Your Profits in Your Pocket | Melanie Gentry of Comprehensive Employment Solutions

Join CES and find out about 5 of the most popular and easiest ways your pocket can be picked in 2015 when it comes to hiring, compensating, managing and paying your employees. More importantly, 5 proven solutions to keep your profits where they belong. If your employee management systems aren’t as coordinated as your operations and sales, government agencies will continue to target your businesses. Government fines and fees can only be paid out of profits, so let us give you the tools and information you need keep your profits intact!

11:00am – 12:00pm

Breakout 3

 

Option 1: You'll Lika Hobaica: The Hobaica Branding Story | Paul and Mike Hobaica of Hobaica Services

When Hobaica Services was purchased by sons of the founder in 1990, they had a vision. They dreamed of taking the company from a $700,000, 5 man company to an award winning, midsized service provider with honest, homegrown quality and a personal touch. At the same time they vowed to keep the philosophy of their father “treat others as you would want to be treated.” This is the story of how Hobaica Services branded its name in the Phoenix marketplace.

Option 2: Marketing to New Water Heater Legislation | Jeff Storie of A.O. Smith

Wonder how NAECA 2015 will impact your water heating business? Marketing leaders from A. O. Smith water heaters will be on hand to speak to Service Roundtable contractors about the upcoming changes. Nearly all residential water heaters will be undergoing changes, so don't miss your opportunity to stay ahead of the curve and learn what NAECA means to your business.

Option 3: Innovation in the Technician Employment Cycle | Mike Moore of HVAC Learning Solutions

The session presents cutting edge recruiting and development process to allow dealers to compete in the marketplace. Creating a win, win, win situation for the company, employee, and consumer.

12:00pm – 1:00pm

Service Roundtable: Member Lunch

Open to all seminar attendees with full conference registration.

1:00pm – 1:50pm

Topical Roundtables

Migrate from table to table where consultants and contractors lead discussions on specific topics like recruiting, performance pay, social media, goal setting, and more. Talk with other contractors about the ways they approach the topic as well as sharing your own thoughts. Led by Bob Mader of Contractor Magazine.

2:00pm – 2:50pm

"The Leadership Principles" presented by Matt Michel

Service Roundtable CEO, Matt Michel is the only person listed in both Contracting Business Magazine’s list of the most 25 influential people in the history of the HVACR industry and Contractor Magazine’s list of the 18 most influential people in the history of the plumbing/hydronics industry. A recognized industry leader speaking to a room full of industry and community leaders, Matt shares his principles of leadership in an inspirational closing keynote that will leave you ready to take on the world.

Friday, April 17

8:30am – 11:00am

Tour of Goettl Good Guys | Led by Ken Goodrich

9am–11am. The bus will be leaving the hotel at 8:30am.