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The
agenda is set for another great fall Roundtable. You wanted to return to Las
Vegas. You asked for a payment plan. We listened. Announcing
the Fall 2010 Roundtable in Las Vegas. Hosted at Planet Hollywood, located on
the famous Las Vegas Strip, this newest member of Harrah’s entertainment is
an exciting place to be. Building Your Business
for Stellar Growth Grow
or die. Move or stagnate. Business is tough! But we provide the path to success through
an amazing line up of speakers, personal time with top industry consultants,
members sharing with members, and a great opening reception. A
few highlights… Olympic Gold
Medalist Lanny Basham – his story is inspirational, thought-provoking, and
provides lessons in success for all us in business. Add
a new line to your company portfolio. Jim Hinshaw tells us about the exciting opportunities in Solar available for
all Service Roundtable members. Two
years ago a Service Roundtable member lost $200,000+ in employee fraud. (But that will never happen to YOU,
right?) Don’t be fooled! Michael
Bohinc gives simple, easy to implement tools for preventing fraud. How
different would your business be if all the coworkers thought like
owners? Greg McAfee shows us a fun, innovative way to engage coworkers. Back
by popular demand: Ken Goodrich’s story of stellar growth
is so compelling, inspirational, and PACKED with amazing information that we
asked him for an after hours reprise.
If you missed it before, don’t miss it again! Double Down with
Charlie Greer. Always a wild card, Charlie Greer takes
your questions in a no limits Q&A.
But there’s more: Joe Cunningham, Drew Cameron, Matt Michel, Contributors
of the Year, Consultant of the Year, Gene Burch, Frank Besednjak, the Idea Roulette. And a special announcement from Service
Roundtable! Agenda ź Featured
Presenters
ź Tuition ź Reserve
Your Spot SPONSORS: Service Net ź Jackson Systems ź dESCO ź Goodman ź Visible Defects |
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Agenda |
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Sunday, October
24 6:00 p.m. – 8:00.................................................................. Ante Up – The Opening Reception London
Club-Planet Hollywood Monday, October 25 8:00 a.m. – 8:15
a.m......................................................................... What Happens in Vegas… Charlie
Greer 8:15 a.m. – 9:45
a.m................................................................. Inside the Mind of a Champion Lanny
Bassham 9:45 a.m. – 10:00
a.m........................................................................................................
Break 10:00 a.m. –11:15
a.m. .......................................................................... The Game of Business Facilitated
by Greg McAfee 11:15 a.m. – 12:30
p.m......................................................................................... Idea Roulette Mike
Weil 12:30 p.m. – 1:30
p.m. ..................................................................................................... Lunch 1:30 p.m. – 3:00
p.m. ........................................................... Increasing Your Odds with Solar Jim
Hinshaw 3:00 p.m. – 3:15
p.m.......................................................................................................... Break 3:15 p.m. – 4:30
p.m...................................... The Braintrust: Contracting’s Top
Consultants Frank Bedsednjak, Drew Cameron, Michael Bohinc,
Charlie Greer, Jim Hinshaw, Gene Burch, Bob Russo, Joe Cunningham, John and
Vicki LaPlant Moderated
by Steve Miles 4:30 p.m. – 5:00
p.m.............................................................................................. The Sure Bet Charlie
Greer 5:00 p.m. – 6:00
p.m................................................................................ From 0 to 100 Million Ken
Goodrich Tuesday, October 26 8:00 a.m. – 8:10
a.m. ....................................................................... What Happens in Vegas… Charlie
Greer 8:10 a.m. – 9:30
a.m. .......................................................... Don’t Gamble with Your Business Michael
Bohinc 9:30 a.m. – 9:45
a.m........................................................................................................... Break 9:45 a.m. – 11:00
a.m........................................................................................ Board Meetings David
Heimer 11:00 a.m. – Noon...................................................................................... Industry Revolution Matt
Michel Noon – 1:00 p.m. ............................................................................................................... Lunch 1:00 p.m. – 2:15
p.m. ............................................................................................. Triple Nickel Five
Steps to Great Customer Experiences - Frank Besednjak Five
Immutable Rules of Marketing - Bob Russo Five
Things You Must Do for Training in Your Company – Gene Burch 2:15 p.m. – 2:45
p.m. ..................................................................................................... Awards 2:45 p.m. – 3:00
p.m. ....................................................................... What Happens in Vegas… Matt
Michel 3:00 p.m. – 4:00
p.m............................................................................................. Double Down Charlie
Greer |
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Featured Presenters |
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Olympic Gold
Medalist Lanny
Bassham was born on January 2, 1947 in a small Texas town. He wasn’t the best
athlete in school growing up but had Olympic size dreams. His dream and his
dedication to training lead him to the Olympic Games. He was capable of
shooting winning scores and knew that the Gold Medal was in his reach. In
1972, at the Munich Germany Olympic Games, Lanny Bassham failed in his
attempt to win the Gold Medal in International Rifle Shooting. He had a
mental failure resulting in his taking the Silver instead. Frustrated, Lanny
wanted to take a course in controlling the mind under pressure. After looking
for such a seminar and not finding satisfaction, Bassham began to interview
Olympic Gold Medalists to discover what they were doing differently to win. What he discovered was truly remarkable.
Bassham created a system of mental control he calls Mental Management®.
Within the next six years Lanny Bassham dominated his sport, winning 22 world
individual and team titles, setting 4 world records and winning the coveted
Olympic Gold Medal in Montreal in 1976. For
the past 33 years, Lanny has been teaching Mental Management® to Olympians,
business owners, Fortune 500 Corporations and the elite of sport and business
community. Lanny Bassham is recognized as a teacher of the world's best in
the area of mental preparation for sport and business. His clients include
the PGA and PGA tour players, Miss America finalists, Miss USA winners, World
and Olympic Champions, Fortune 500 companies, The United States Secret
Service, The US Navy SEALS, The United States Army Marksmanship Unit, The FBI
and many more. |
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McAfee Heating
and Air Conditioning Co. Greg
McAfee is the owner of McAfee Heating & Air Conditioning Co. Since
founding the business in 1990, Greg has grown his firm into one of Dayton’s
leading providers of HVAC equipment and services. Over
the past few years the company has won accolades from the Better Business
Bureau, The HVACR News, the National Air Duct Cleaners Association, and the
Dayton Business Journal – a reflection of its integrity, sustained growth,
and innovative business practices. Greg attributes
the company’s ongoing success to effective teambuilding, a willingness to
think and act “outside the box,” and consistency in dealing with customers.
He served twice as President of the Dayton Air Conditioning Contractors of
America, and recently established the McAfee Foundation for Children and
Youth, an organization dedicated to helping families bridge the gap while
they seek permanent solutions for their children’s pulmonary medication
needs. He enjoys mentoring and teaching other companies how to raise their
bar and prosper. |
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The 2008/2009 Tom
McCart Consultant of the Year Service
Roundtable Servant Leader “I
believe that profitability is not a matter of luck nor is it a result of hard
work,” proclaims Charlie Greer. “It takes as much hard work to fail as it
does to succeed. Profits are not made by accident, they are made on purpose.
Profits are a result of sound thinking, intelligent planning and deliberate
right actions.” Charlie
Greer is the creator of Tec Daddy's
Service Technician Survival School On DVD, Creator Of the Slacker's Guide To HVAC Sales On Audio CD,
Creator of Charlie Greer's Sales
Survival School, and the Discount
Club. He is the 2008/2009 Tom McCart Consultant-of-the-Year, a Service
Roundtable Consult & Coach Partner, a monthly columnist for Contracting Business Magazine, a
member of the Contracting Business
Editorial Advisory Board, and a Service Roundtable Servant Leader. Since
1989, Charlie has traveled the country, working one-on-one with Plumbing and
HVAC contractors, their salespeople, and their field service personnel. His
unique method of turbo-powering residential maintenance agreements, boosting
per call average sales, increasing residential replacement sales and project
work can be applied in every kind of company, from large to small, in big
cities and out in the country. Charlie
has accumulated a wealth of practical, hands-on experience that he brings to
life in his popular and exciting workshops for both Plumbing and HVAC. |
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Sales Improvement
Professionals, Inc. Upon
graduating from the University of Missouri at Rolla, Jim started his career
with the Trane Co. After several sales positions, he moved to Phoenix, where
as manager of Trane’s residential division, he enjoyed a 50% market
penetration. Jim’s background includes positions as President of one of the
oldest and largest air conditioning companies in Arizona, residential
start-up specialist for the Carrier Corporation, and an officer in a Carrier
owned service agency. For
nine years Jim served as Vice President of a 23 year old residential and
light commercial service and replacement company, running their sales and
installation division. During his time there, his division grew 300%,
replacement sales topped $3,000,000 per year, and company closure rate
exceeded 60%. Even though Jim’s price
was always 10% to 50% higher than his competition, his closing ratio on
replacement systems averaged a phenomenal 80%! Over 60% of the company sales leads came
from referrals of some kind, he believes in networking and shares that
passion and ways to accomplish that in his sessions today. Jim retired from the contracting business in
1999 when he formed his own training company, Sales Improvement
Professionals, dedicated to bringing his real-world experience to help
enhance your sales and marketing efforts.
He enjoys training sales, technical, and management team members using
tools, not tricks to improve sales and profits. Jim believes in the individual (one size
does not fit all), and works with each person in the session to improve their
productivity in all areas of their lives.
In 2007 Jim started doing training and consulting work in the solar
industry, and has done approximately 25 training sessions per year in that
industry alone. When
not working, Jim enjoys traveling with his wife May, who is also his business
partner. They moved the business to
Colorado in 2005, following their grandson McKade, who is a genius! Jon and Mike, Jim’s two sons are also
involved in SIP Inc. |
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Keeping Score,
Inc. Michael
Bohinc is a CPA in Cleveland, Ohio and the owner of Keeping Score, Inc., an
accounting, tax and business advisory services firm that Michael started to
help small business owners improve their profitability and business
operations. He is a Consult & Coach Partner for the Service Roundtable,
an instructor for the PHCC Educational Foundation as well as an Associate
Member of the State of Ohio PHCC and ACCA organizations. Michael has served
as the Chief Financial Officer of Norhio Plumbing, Inc., his family’s
plumbing company in Aurora, Ohio since 1988. In addition, he was the majority
owner of an HVAC-service company for 6 years. He has written articles for
national magazines and writes a regular column for the award-winning Ohio
P-H-C Contractor Magazine. Michael brings his passion, knowledge and
experience to programs and seminars across the country. His ability to
translate financial concepts and formulas into understandable terms makes him
a popular speaker. |
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GB &
Associates Gene
Burch, Service Roundtable Consultant Coach Partner, and recipient of the
Service Roundtable’s Servant Leader Award, is a second-generation plumber who
started working for his father’s plumbing company in 1959 after serving in
the Navy. He began his teaching career
in 1969 when he taught plumbing classes for Local Union 38. Gene then started his own plumbing business
in 1975. In 1976, he joined the (PHCC)
Plumbing Heating Cooling Contractors Association and started teaching various
plumbing, sales, and technical classes to its members in California, which he
still does to this day. He also became
active within the association, and served as president at both the local and
state levels. In addition, he served
on many different committees and special assignments over the years, and
received the PHCC Contractor of the Year award in 1994. In
1989, he converted his company from residential new construction to flat rate
service and repair only for plumbing, heating, and cooling. In 2000 he started his Consulting Business,
G B & Associates, which is dedicated to helping fellow contractors
develop their businesses. In 2005 he
sold the plumbing company to his two sons and retired from day-to-day
operations. In
2008, he developed and videotaped a 27-hour DVD Series on which he teaches
the basics of the Plumbing Trade. He
is certified to teach for the Green Plumbers USA program, which is focused on
educating members in the plumbing industry about learning the process and
benefits of conserving water and energy.
He is certified to teach the Core Curriculum for the National Center
For Construction Education And Research Program. In
2009 Gene was awarded Service Roundtable’s rarely granted, highly prestigious
Servant Leader Award, recognizing his years of selfless service to others in
the Plumbing and HVAC industries. Gene
always signs off his email to the Service Roundtable with “just my
thoughts.” With more than 50 years of
plumbing trade, business, and training experience, he brings a wide range of
information and knowledge to his programs and classes, and continues to be a
great source of wisdom, and practical advice.
We’ve learned that “just my thoughts” are “just the thing” we need
more of! |
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IMS Advertising,
LLC Bob
founded IMS Advertising in 1991 after several years working in both the
agency and corporate sides of the advertising and marketing business,
including a five-year stint with Aetna Insurance in Hartford. While
his company serves clients in such diverse industries as transportation,
mobile computing, and health care, the primary clientele of IMS Advertising
consists of plumbing, HVAC and electrical contractors in the US, Canada, and
Australia. The
company’s results-oriented approach to marketing is apparent in all their
work, including marketing consulting, web development and marketing, direct
mail, newsletters and e-newsletters, truck design, and more. Among
its many achievements, IMS Advertising has developed the first and still the
only iPhone app specifically for use by residential contractors. Each app is custom developed for individual
contractors. Once the app goes live on
a client web site, customers and browsers can download it for free on their
iPhone, iTouch, Blackberry, or Droid cell phone. Bob
is also an adjunct professor of marketing at the University of Hartford in
West Hartford, CT where he teaches at both the graduate and undergraduate
levels. Most
recently, he helped form and is president of Pipe Shield US, a potable water
pipe relining company founded in Canada which also has operations in
Australia, New Zealand, and the Middle East. A
1972 graduate of the University of Connecticut where he earned a double major
in Political Science and English, Bob is married with five sons and two
grandchildren. |
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The Training
Source, Inc. Mr
Besednjak was born in a refugee camp in Salerno, Italy in 1955. In 1956, the
Besednjak family in search of a better life, moved to the United States as
immigrants on a work visa. Raised on the east side of Cleveland, Besednjak
attended St. Vitus Catholic elementary school and graduated from Collinwood
High School in 1973. After
graduating, Frank Besednjak served four years in the US Navy on board the USS
Iwo Jima and participated in various military exercises in Europe and the
Mideast. While in the Navy Besednjak performed duties that included
maintaining and operating shipboard communications and alarm systems along
with the closed circuit television and entertainment systems. Besednjak was
honorably discharged in the fall of 1977. After his four-year stint in the
Navy, Besednjak held technical and managerial positions with several
companies including a Sony distributor, and RCA Service Co. While in the
position of service manager for the Sony Distributor and RCA, Besednjak
received maximum incentive awards six straight years for the dramatic
improvement and sustained profitability realized in his organization because
of the implementation of his programs. After the merger between GE and RCA,
Besednjak received a promotion to lead the GECS Training Team in Louisville,
KY. While at GE as manager of training, he attended and presented numerous
workshops on team development, business improvement methods, training
development, employee motivation, adult learning principles and numerous
others. His talents and skills were highly regarded in the training &
development industry. While
leading a team of training development specialists, area training managers,
technical support specialists and technical writers at GE, Frank received
numerous letters of commendation, incentive awards, stock options and special
recognition in the areas of Leadership, Business Growth, Team Building,
Productivity Improvements and Overall Management Excellence. Besednjak was
also selected to attend the prestigious Management Training Program in the GE
Crotonville Management Development Institute for Executive Development. In
1993, after realizing his real dream was to operate his own business, Frank
Besednjak decided to resign his position at General Electric and pursue his
own interests. This became the initial beginning of what is now The Training
Source, Inc. Including
completion of dozens of certifications and technical study programs,
Besednjak also received a Bachelor of Business Administration from McKendree
College. |
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Entrepreneur, PHC
Contractor Ken
Goodrich and his team may be the most successful PHC service and replacement
contractors in the country. From his starting point as a tech on a
truck, Ken assembled an all-star team, built and sold, not one or two or
three, but SIX different companies to consolidators. No one else has
done that. If contracting were a sport, Ken would be contracting’s
Lance Armstrong. Ken
keynotes the New Orleans Roundtable, where he shares the incredible wild ride
he started after he sold his last business to ARS. The new owners at
ARS brought Ken and his management team on board and commissioned them to
grow the Southwest Division. They did. In
a few short years, Ken and his team took the business to more than
$100,000,000, serving 10 major markets with over 250 service trucks.
Some of the growth was through acquisition, but most was organic. In
2009, while many contractors struggled across the country, especially in the
markets Ken served, Ken’s team grew their operations over 100%
year-over-year. That’s right. They doubled their size in
2009. And they did it with high double digit profitability! In
his keynote, Ken will share his story. He will tell you how he became
fabulously wealthy in the plumbing and air conditioning industry. Ken
says it’s not magic. It’s about the team and about a system. He will
share how he built the team and explain the business systems and methods they
developed to take run-of-the-mill plumbing and HVAC companies to
unprecedented levels of sales and profitability, as well as share his
experiences and viewpoints of industry consolidation. While Ken may
have accomplished more than most in the PHC service and replacement business,
he says that anyone can match his accomplishments with a few simple
strategies. Ken is a native of
the Las Vegas Valley, and has resided in Summerlin, Nevada for the past 8
years. |
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Service
Roundtable, COO David
Heimer is a recognized expert in the strategic use of Information Technology
to improve business and workforce performance. In his capacity as Chief Operating Officer
for Service Roundtable, David is responsible for business operations and
technology deployments. Service
Roundtable’s innovative integration of email, content, and internet
distribution garnered significant attention, leading to David’s invitation to
testify about the small business impact of email stratification before a
California Senate Committee. Prior
to joining Service Roundtable, David served as Vice President of Products and
Technology for Trinity Workplace Learning where his scope of responsibility
included information technology, web development, content creation,
accreditation systems, publishing, video products, computer-based training,
and e-learning. During his tenure at
Workplace Learning, David’s teams distinguished themselves by winning many
service, elearning, and content awards including the prestigious “Telly,”
“International Videofuego,” “Communicators,” “Katie,” and “Aegis.” This unique offering of content and
technology in an elearning environment created multimillion dollar growth in
Workplace Learning’s portfolio. David
led the IT function at Air System Components for five years where he
consolidated five disparate business and manufacturing systems into one
integrated enterprise system, creating enormous cost savings and great
manufacturing flexibility. He began
his career in the IT department of Lennox International, where he rose
through the ranks to manage database systems and end user support. David
earned a Master of Business Administration from Southern Methodist University
and a Bachelor of Science in Computer Science from Texas Christian
University. Although David is
a very poor soccer player he fails to understand why he was never offered a
professional soccer contract. To compensate for this he regularly attends FC
Dallas games and offers friendly advice to the referees and opposing teams.
Spare yourself and don't ask him how “his team” did this year. |
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Service
Roundtable CEO Cited
in the book, “The 100 Greatest Sales Tips of All Time,” Matt Michel is listed
as one of the hundred “legendary figures” in the world of sales and
motivation. The North American Technician Excellence Program and Contracting
Business Magazine recognized Matt with the first ever “Golden Toolbox Award”
for leadership in the HVAC industry. Today,
Matt Michel is CEO and President of the Service Roundtable, the world’s
largest contractor alliance. He began his career in 1983 and has held
engineering, marketing, and senior management positions with such leading
organizations as the Turbo Refrigerating Company where Matt designed the
first solid state control system for a thermal energy storage system; Lennox
Industries where he transitioned from an engineering position as head of
corporate factory automation to marketing where he led Lennox’ marketing west
of the Rocky Mountains; Titus where he led a turnaround of the company’s VAV
air terminal and DDC controls business units and was named a Tomkins
Industries Innovator for his
contributions to the companies cold air distribution technology; the Aire
Serv franchise system that he started from scratch and grew to a #233 ranking
in the Entrepreneur Magazine Franchise 500 with 24 months before
being tapped to head marketing for Dwyer Group Trade Services (Aire Serv, Mr.
Rooter, and Mr. Electric); and Decision Analyst where Matt led the Advanced
Technology Group, providing marketing research and marketing consulting to
leading technology, telecom, and building products companies and
organizations, and created the American Home Comfort Survey, which is the air
conditioning industry’s largest syndicated research study. An
award winning writer, Matt has published a vast number of technical papers
and trade journal articles. He writes “The Rant,” a bi-monthly featured
column for Contracting Business
magazine. He is also a contributing writer for a number of publications,
including Contractor magazine and Southern PHC News. Matt
is the publisher of Comanche Marketing,
a leading Internet based marketing publication for small, service businesses.
His articles have been reprinted in numerous newsletters, magazines, and
websites and his work has been reprinted in sources as diverse as Sales & Marketing Management Magazine
to The Limbaugh Letter. |
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Tuition |
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Putting
on an event like this, at a location like this, with a line-up of speakers
like this, is not cheap. Yet, the information you will gain, the connections
you will make, and the motivation you will leave with make the Las Vegas
Roundtable priceless and the tuition is offset by low T&E costs and our
generous sponsors. Affordable Air Rooms For $89 Expiring Soon!!! The
Service Roundtable has reserved a block of rooms at Planet Hollywood for $89
per night. This rate can be extended for up to three days prior to the
meeting and three days following the meeting. To make
a reservation, call 800-634-3434 and refer to
group code SMSRM0 (that is a zero on the
end). This rate will expire soon and there are only a few left so make
your reservations now. Tuition Full Tuition
(Includes All Materials, Lunches, Reception, Breaks).................................. $499 Additional
Personnel..................................................................................................... $459 Register
in August and your tuition can be made in three easy payments! |
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Reservations |
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To
make your seminar reservation or for more information, fill out this
form or contact Janet Thomasson by
email
or by calling toll free 877.262.3341. Vendor inquires should be made to Liz Patrick by
email
or at the same phone number. |
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Reserved © 2010 Service Roundtable™ |
