J.B Bernstein

Sometimes to Win, You Have to Change the Game

9:00AM | Oct 25

About J.B. Bernstein

Portrayed by Jon Hamm in the Disney movie, Million Dollar Arm, J.B. Bernstein is one of the most respected marketing experts in the world of sports. A few years ago, inspired by the increasing popularity of reality television in the United States and the global phenomena that NBA player, Yao Ming generated, Bernstein saw an untapped opportunity to change the game. He then traveled to India, motivated to find the first Indian born player in professional baseball history and created a contest that would reward one lucky contestant with $1 million and a chance to play for a professional baseball team in the U.S.

Prior to his career in sports, Bernstein worked as a

Brand Manager for Proctor & Gamble, where he helped increase consumer demand and market share for a number of their key product lines. It was in his next role, as the Director of Development for The Upper Deck Company, that he was able to marry his marketing expertise with his passion for sports. Bernstein’s successful marketing initiatives, including creating record chasing campaigns for Wayne Gretzky and Dan Marino securely established him as an expert in the field. As the President & CEO of Access Group of Miami, LLC and the Managing Director & Cofounder of Seven Figures Management, Bernstein has represented some of the greatest athletes of all time, including Barry Sanders, Emmitt Smith and Barry Bonds and is responsible for several ground-breaking marketing campaigns with these and other clients.

A firm believer in loyalty, integrity and the power of relationships, Bernstein captivates audiences with valuable insight on business, marketing, selling, and achieving success in unpredictable and unprecedented circumstances.

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